A CREATIVE STUDIO

FOR THOSE WHO

MOVE CULTURE

FROM THE INSIDE OUT.

Founded by Levi Tang, Marek Toews

and Justin Arsenault

WHERE SPORT,

CULTURE, AND

STORYTELLING, MEET.

Our Services:Content ProductionCreative StrategyBrand PartnershipsCampaigns & StorytellingCultural ConsultingGraphic Design

Founded by Levi Tang, Marek Toews

and Justin Arsenault

Creative Director Levi Tang, photographer & filmmaker Marek Toews, and athlete Justin Arsenault have launched KILL YOUR COMFORT

- a new kind of creative studio that brings together sport, culture, and craft to tell stories with lasting impact.

INTRODUCING

KILL YOUR COMFORT

KYC operates at the edge of traditional creative models: an Australian born, globally focused studio that helps outdoor brands, creators, and athletes express who they really are through honest storytelling and original ideas. Built from ongoing collaborations across film, photography, and adventure, KYC reflects the inner world of a team who live the “Kill Your Comfort” lifestyle on and off the mountain, alongside filmmakers, photographers, and athletes who help make the KYC brand.

MEET THE

FOUNDERS

KYC is driven by a creator-first mindset: human, grounded, and deeply collaborative. We are not a flashy front-facing studio built on hype or celebrity; we are an engine led by filmmakers, photographers, and visualisers who live in the worlds of outdoor sport, storytelling, and brand building.

KYC partners with outdoor brands, tourism boards, and athletes to make work that feels authentic, not staged. From short films and launch campaigns to full story worlds around a single trail or summit, we build visuals and narratives that people remember. We bring a point of view that can stand the test of time to every project, wherever it lives.

MAREK

TOEWS

Marek brings a rare blend of precision and instinct to the KYC studio. Known for his refined eye as both a photographer and filmmaker, he approaches every project with the mindset of an athlete. Discipline, rhythm, and repetition shape the way he builds images that feel alive.

 

His work moves between outdoor grit and clean commercial polish, always grounded in a deep respect for craft. Whether he is running with a camera through wild terrain or shaping a controlled studio frame, Marek captures motion, emotion, and atmosphere with clarity.

 

As a co-founder and CCO at KYC, he helps steer the creative direction of the studio. His curiosity, his ability to translate ideas into strong visual language, and his hands-on approach are at the core of KYC’s identity. Marek represents the spirit of the team: committed, inventive, and always chasing the next frame.

CO-FOUNDER / CCO

PHOTOGRAPHER &

VIDEOGRAPHER

 

<< CREATIVITY, FOR US, IS CURIOSITY. EVERY PROJECT WE TAKE ON SHOWS US SOMETHING NEW ABOUT WHAT WE CAN BUILD. WITH KYC, WE WANT TO CREATE THAT SAME SPACE FOR OTHERS, TURNING IDEAS INTO WORK THAT OPENS NEW DOORS. >>

 

Marek Toews

Co-Founder, KYC

LEVI TANG

Levi Tang brings vision, momentum, and narrative clarity to the KYC studio. Working across filmmaking, photography, and creative direction, he is driven by a desire to build images that feel intentional and lived in. His approach is instinctive yet structured, shaped by a constant balance between planning and spontaneity.

Levi’s work often draws from expansive landscapes and human presence within them, blending cinematic scale with intimate detail. He is as comfortable crafting a story in remote environments as he is refining a concept for a commercial brief, always focused on mood, pacing, and authenticity.

As a co-founder of KYC, Levi plays a central role in shaping the studio’s identity and long-term vision. His strength lies in connecting ideas, people, and places into cohesive visual stories. Curious, ambitious, and deeply committed to growth, Levi helps push KYC forward, ensuring every project carries purpose, depth, and direction.

CO-FOUNDER

CREATIVE DIRECTOR &

ENTREPRENEUR

 

<< WHAT SETS US APART IS THE BLEND OF PERSPECTIVES BEHIND OUR WORK. AN ATHLETE, A FILMMAKER AND PHOTOGRAPHER, AND A BRAND STRATEGIST, EACH BRINGING A DISTINCT VIEW, UNITED BY A SHARED PASSION AND THE ENDLESS POTENTIAL OF CREATIVITY. >>

 

Levi Tang

Co-Founder, KYC

JUSTIN ARSENAULT

Justin brings energy, structure, and execution to the heart of KYC. An athlete at his core, he approaches every project with focus, resilience, and a strong sense of teamwork. His background and interest in sport shapes the way he operates: preparation matters, timing is everything, and performance under pressure is non negotiable.

As a co-founder and event coordinator, Justin is the engine behind KYC’s productions in the real world. He oversees logistics, talent, and on ground flow, ensuring each shoot and event runs with precision while still leaving room for creativity to thrive. His ability to anticipate challenges and adapt quickly keeps complex projects moving smoothly.

Justin represents the connective tissue of KYC. He brings people together, aligns moving parts, and turns ambitious ideas into tangible experiences. Driven, dependable, and deeply invested in the team, he plays a critical role in transforming vision into action.

CO-FOUNDER

ATHLETE & EVENT

COORDINATOR

 

 

<< I’M DRIVEN BY THE HUMAN SIDE OF SPORT, THE EMOTION THAT CREATES CONNECTION. WITH KYC, WE FRAME THAT HONESTY THROUGH CONSIDERED DETAIL, ELEVATED VISUALS, AND A BELIEF THAT AUTHENTICITY IS WHAT GIVES STORIES A LASTING IMPACT. >>

 

Justin Arsenault

Co-Founder, KYC

KYC™

We believe in discomfort, not as punishment, but necessary for growth.

A CREATIVE STUDIO

FOR THOSE WHO

MOVE CULTURE

FROM THE INSIDE OUT.

Founded by Levi Tang, Marek Toews

and Justin Arsenault

WHERE SPORT,

CULTURE, AND

STORYTELLING, MEET.

Our Services:Content ProductionCreative StrategyBrand PartnershipsCampaigns & StorytellingCultural ConsultingGraphic Design

Founded by Levi Tang, Marek Toews and Justin Arsenault

Creative Director Levi Tang, photographer & filmmaker Marek Toews, and athlete Justin Arsenault have launched KILL YOUR COMFORT

- a new kind of creative studio that brings together sport, culture, and craft to tell stories with lasting impact.

INTRODUCING

KILL YOUR COMFORT

KYC operates at the edge of traditional creative models: an Australian born, globally focused studio that helps outdoor brands, creators, and athletes express who they really are through honest storytelling and original ideas. Built from ongoing collaborations across film, photography, and adventure, KYC reflects the inner world of a team who live the “Kill Your Comfort” lifestyle on and off the mountain, alongside filmmakers, photographers, and athletes who help make the KYC brand.

MEET THE

FOUNDERS

KYC is driven by a creator-first mindset: human, grounded, and deeply collaborative. We are not a flashy front-facing studio built on hype or celebrity; we are an engine led by filmmakers, photographers, and visualisers who live in the worlds of outdoor sport, storytelling, and brand building.

KYC partners with outdoor brands, tourism boards, and athletes to make work that feels authentic, not staged. From short films and launch campaigns to full story worlds around a single trail or summit, we build visuals and narratives that people remember. We bring a point of view that can stand the test of time to every project, wherever it lives.

MAREK

TOEWS

Marek brings a rare blend of precision and instinct to the KYC studio. Known for his refined eye as both a photographer and filmmaker, he approaches every project with the mindset of an athlete. Discipline, rhythm, and repetition shape the way he builds images that feel alive.

 

His work moves between outdoor grit and clean commercial polish, always grounded in a deep respect for craft. Whether he is running with a camera through wild terrain or shaping a controlled studio frame, Marek captures motion, emotion, and atmosphere with clarity.

 

As a co-founder and CCO at KYC, he helps steer the creative direction of the studio. His curiosity, his ability to translate ideas into strong visual language, and his hands-on approach are at the core of KYC’s identity. Marek represents the spirit of the team: committed, inventive, and always chasing the next frame.

CO-FOUNDER / CCO

PHOTOGRAPHER &

VIDEOGRAPHER

 

<< CREATIVITY, FOR US, IS CURIOSITY. EVERY PROJECT WE TAKE ON SHOWS US SOMETHING NEW ABOUT WHAT WE CAN BUILD. WITH KYC, WE WANT TO CREATE THAT SAME SPACE FOR OTHERS, TURNING IDEAS INTO WORK THAT OPENS NEW DOORS. >>

 

Marek Toews

Co-Founder, KYC

LEVI TANG

Levi Tang brings vision, momentum, and narrative clarity to the KYC studio. Working across filmmaking, photography, and creative direction, he is driven by a desire to build images that feel intentional and lived in. His approach is instinctive yet structured, shaped by a constant balance between planning and spontaneity.

Levi’s work often draws from expansive landscapes and human presence within them, blending cinematic scale with intimate detail. He is as comfortable crafting a story in remote environments as he is refining a concept for a commercial brief, always focused on mood, pacing, and authenticity.

As a co-founder of KYC, Levi plays a central role in shaping the studio’s identity and long-term vision. His strength lies in connecting ideas, people, and places into cohesive visual stories. Curious, ambitious, and deeply committed to growth, Levi helps push KYC forward, ensuring every project carries purpose, depth, and direction.

CO-FOUNDER

CREATIVE DIRECTOR &

ENTREPRENEUR

 

<< WHAT SETS US APART IS THE BLEND OF PERSPECTIVES BEHIND OUR WORK. AN ATHLETE, A FILMMAKER AND PHOTOGRAPHER, AND A BRAND STRATEGIST, EACH BRINGING A DISTINCT VIEW, UNITED BY A SHARED PASSION AND THE ENDLESS POTENTIAL OF CREATIVITY. >>

 

Levi Tang

Co-Founder, KYC

JUSTIN

ARSENAULT

Justin brings energy, structure, and execution to the heart of KYC. An athlete at his core, he approaches every project with focus, resilience, and a strong sense of teamwork. His background and interest in sport shapes the way he operates: preparation matters, timing is everything, and performance under pressure is non negotiable.

As a co-founder and event coordinator, Justin is the engine behind KYC’s productions in the real world. He oversees logistics, talent, and on ground flow, ensuring each shoot and event runs with precision while still leaving room for creativity to thrive. His ability to anticipate challenges and adapt quickly keeps complex projects moving smoothly.

Justin represents the connective tissue of KYC. He brings people together, aligns moving parts, and turns ambitious ideas into tangible experiences. Driven, dependable, and deeply invested in the team, he plays a critical role in transforming vision into action.

CO-FOUNDER

ATHLETE & EVENT COORDINATOR

<< I’M DRIVEN BY THE HUMAN SIDE OF SPORT, THE EMOTION THAT CREATES CONNECTION. WITH KYC, WE FRAME THAT HONESTY THROUGH CONSIDERED DETAIL, ELEVATED VISUALS, AND A BELIEF THAT AUTHENTICITY IS WHAT GIVES STORIES A LASTING IMPACT. >>

 

Justin Arsenault

Co-Founder, KYC

KYC™

We believe in discomfort, not as punishment, but necessary for growth.

A CREATIVE STUDIO

FOR THOSE WHO

MOVE CULTURE

FROM THE INSIDE OUT.

Founded by Levi Tang, Marek Toews and Justin Arsenault

WHERE SPORT,

CULTURE, AND

STORYTELLING, MEET.

Our Services:Content ProductionCreative StrategyBrand PartnershipsCampaigns & StorytellingCultural ConsultingGraphic Design

Founded by Levi Tang, Marek Toews and Justin Arsenault

INTRODUCING

KILL YOUR COMFORT

Creative Director Levi Tang, photographer & filmmaker Marek Toews, and athlete Justin Arsenault have launched KILL YOUR COMFORT

- a new kind of creative studio that brings together sport, culture, and craft to tell stories with lasting impact.

KYC operates at the edge of traditional creative models: an Australian born, globally focused studio that helps outdoor brands, creators, and athletes express who they really are through honest storytelling and original ideas. Built from ongoing collaborations across film, photography, and adventure, KYC reflects the inner world of a team who live the “Kill Your Comfort” lifestyle on and off the mountain, alongside filmmakers, photographers, and athletes who help make the KYC brand.

MEET THE

FOUNDERS

KYC is driven by a creator-first mindset: human, grounded, and deeply collaborative. We are not a flashy front-facing studio built on hype or celebrity; we are an engine led by filmmakers, photographers, and visualisers who live in the worlds of outdoor sport, storytelling, and brand building.

KYC partners with outdoor brands, tourism boards, and athletes to make work that feels authentic, not staged. From short films and launch campaigns to full story worlds around a single trail or summit, we build visuals and narratives that people remember. We bring a point of view that can stand the test of time to every project, wherever it lives.

MAREK

TOEWS

Marek brings a rare blend of precision and instinct to the KYC studio. Known for his refined eye as both a photographer and filmmaker, he approaches every project with the mindset of an athlete. Discipline, rhythm, and repetition shape the way he builds images that feel alive.

 

His work moves between outdoor grit and clean commercial polish, always grounded in a deep respect for craft. Whether he is running with a camera through wild terrain or shaping a controlled studio frame, Marek captures motion, emotion, and atmosphere with clarity.

 

As a co-founder and CCO at KYC, he helps steer the creative direction of the studio. His curiosity, his ability to translate ideas into strong visual language, and his hands-on approach are at the core of KYC’s identity. Marek represents the spirit of the team: committed, inventive, and always chasing the next frame.

CO-FOUNDER / CCO

PHOTOGRAPHER &

VIDEOGRAPHER

 

<< CREATIVITY, FOR US, IS CURIOSITY. EVERY PROJECT WE TAKE ON SHOWS US SOMETHING NEW ABOUT WHAT WE CAN BUILD. WITH KYC, WE WANT TO CREATE THAT SAME SPACE FOR OTHERS, TURNING IDEAS INTO WORK THAT OPENS NEW DOORS. >>

 

Marek Toews

Co-Founder, KYC

LEVI TANG

Levi Tang brings vision, momentum, and narrative clarity to the KYC studio. Working across filmmaking, photography, and creative direction, he is driven by a desire to build images that feel intentional and lived in. His approach is instinctive yet structured, shaped by a constant balance between planning and spontaneity.

Levi’s work often draws from expansive landscapes and human presence within them, blending cinematic scale with intimate detail. He is as comfortable crafting a story in remote environments as he is refining a concept for a commercial brief, always focused on mood, pacing, and authenticity.

As a co-founder of KYC, Levi plays a central role in shaping the studio’s identity and long-term vision. His strength lies in connecting ideas, people, and places into cohesive visual stories. Curious, ambitious, and deeply committed to growth, Levi helps push KYC forward, ensuring every project carries purpose, depth, and direction.

CO-FOUNDER

CREATIVE DIRECTOR &

ENTREPRENEUR

 

<< WHAT SETS US APART IS THE BLEND OF PERSPECTIVES BEHIND OUR WORK. AN ATHLETE, A FILMMAKER AND PHOTOGRAPHER, AND A BRAND STRATEGIST, EACH BRINGING A DISTINCT VIEW, UNITED BY A SHARED PASSION AND THE ENDLESS POTENTIAL OF CREATIVITY. >>

 

Levi Tang

Co-Founder, KYC

JUSTIN

ARSENAULT

Justin brings energy, structure, and execution to the heart of KYC. An athlete at his core, he approaches every project with focus, resilience, and a strong sense of teamwork. His background and interest in sport shapes the way he operates: preparation matters, timing is everything, and performance under pressure is non negotiable.

As a co-founder and event coordinator, Justin is the engine behind KYC’s productions in the real world. He oversees logistics, talent, and on ground flow, ensuring each shoot and event runs with precision while still leaving room for creativity to thrive. His ability to anticipate challenges and adapt quickly keeps complex projects moving smoothly.

Justin represents the connective tissue of KYC. He brings people together, aligns moving parts, and turns ambitious ideas into tangible experiences. Driven, dependable, and deeply invested in the team, he plays a critical role in transforming vision into action.

CO-FOUNDER

ATHLETE & EVENT COORDINATOR

<< I’M DRIVEN BY THE HUMAN SIDE OF SPORT, THE EMOTION THAT CREATES CONNECTION. WITH KYC, WE FRAME THAT HONESTY THROUGH CONSIDERED DETAIL, ELEVATED VISUALS, AND A BELIEF THAT AUTHENTICITY IS WHAT GIVES STORIES A LASTING IMPACT. >>

 

Justin Arsenault

Co-Founder, KYC